Passey Advertising Inc., of Medford was recently honored with a Diamond Award, which recognizes outstanding marketing and business development in the credit union industry for their work on behalf of Pacific Crest Federal Credit Union. The award was presented by the Credit Union National Association (CUNA) Marketing and Business Development Council, a national network comprised of nearly 1,000 credit union marketing and business development professionals. Awards are given in each of 33 categories ranging from advertising to community events and beyond. Passey Advertising Inc. won the Image/Branding Campaign category for its entry for Pacific Crest. "The Diamond Awards recognize the best-of-the-best in credit union marketing, advertising, and business development," said Anne Legg, council chair and vice president of marketing for Cabrillo Credit Union in San Diego, Calif. "It takes hard work, imagination, and perseverance to be selected as a Diamond Award winner from nearly 1,000 entries." Award winners were recognized at the council's 18th annual conference held March 16-19th in Las Vegas, NV. "Pacific Crest has given us the ability to flex our creative muscle and we appreciate that" said Randy Passey CEO of Passey Advertising Inc. "Ir proves what I've said for years that our agency in Medford can compete creatively with the big city advertising firms." Passey's branding campaign used local landmarks and events as part of the creative on the multi-media campaign which included print, broadcast and online.